Heavily Meditated

CHALLENGE

Heavily Meditated seeks to make meditation doable, helping users bridge the gap from theory to practice. The app needed to motivate users and facilitate habit creation, while allowing them to easily navigate meditation resources and track their progress.

SOLUTION

The Heavily Meditated app offers free and paid versions and allows users to set their intentions, reminders – and a meditation manifesto – to keep them on track. We leveraged the client’s stunning visual brand to create unique animated experiences.

RESULTS

Packed with extra functionalities like inspiration decks and vibe categories, audio and video, favorites and tracking, the Heavily Meditated app puts a bit of daily bliss in the pockets of its users and helps make it a habit.

Your down-to-earth meditation app for getting high on life

Heavily Meditated is author and wellness whizz Caitlin Cady’s new guided meditation app, designed to help users turn meditation into a habit that sticks, kick stress to the curb, and reap all the benefits of a happier, calmer, and more intentional life.

Heavily Meditated’s unique library of meditations suits all moods and attitudes. Users select meditations based on their favorite technique, length of time, or vibe. “Vibes” include Rise & Shine, Self-Love, Funk Busters, Clear & Focused, Positive & Present, Bedtime Bliss, and more. Busy minds and busy lives are welcome, with meditations ranging from five to twenty minutes.

IOS
ANDROID
DIRECT-TO-CONSUMER
FEMTECH
HEALTH
HEALTH & WELLBEING
LIFESTYLE

The app’s fun features inspire users to keep coming back for their daily dose. Features include an Inspo Deck (for hits of soulful inspiration), Daily Intentions (to carry good vibes through each day), Meditation Reminders (for those of us who need an extra nudge), and a Meditation Tracker (for all the goal diggers in the house).

Meanwhile, a beautiful, sleek, and user-friendly design pairs with vibrant and playful album covers to keep the high vibes going.

Caitlin is on a mission to make meditation more accessible to people worldwide, so Heavily Meditated donates a portion of its profits every quarter to support organizations that provide mindfulness, meditation and yoga programming, education, and tools to Indigenous communities, historically underserved youth, and incarcerated folks.

“The peace, calm, and joy you seek are all inside of you, waiting to be rediscovered,” says Caitlin. “Meditation helps you do just that.”

Heavily Meditated includes unlimited access to ten free meditations. To access the entire library and suite of features, users can upgrade to a paid subscription.

Mobile App Category: Wellness; Lifestyle App; Productivity App | Mobile App Platforms: iOS, Android

What we delivered

DESIGN

  • Designed easy-to-use, delightful and on-brand user experience for meditation search and tracking in partnership with Neverland Studio

  • Interface design utilizing existing brand strategy in partnership with Neverland Studio

  • Animation design to create a unique experience throughout the producter apps for responsive web

DEVELOPMENT

  • Agile development process with a focus on optimizing interface design and animation implementation

  • Team of two developers focusing on React Native for iOS and Android app development, and backend app development

  • Dedicated project manager and quality assurance (QA) specialists

  • Ongoing maintenance

TECHNOLOGIES

  • React Native iOS and Android app development

  • Backend content management dashboard with Parse, AWS

  • In-app purchase and localized subscriptions for global currencies

  • Purchase tracking and email marketing integration with Active Campaign

  • Notifications and deep links

TECH STACK

  • Back-end: Parse Server, NodeJS, Express

  • Mobile iOS and Android app development: React Native

  • 3rd party services: Active Campaign, AWS

CORE FEATURES

  • Menu of meditations categorized by vibe. Search bar and filter options for time and technique.

  • Set and view today’s intention

  • Save and download meditations for offline listening

  • Meditation tracking calendar

  • Limited free version with ability to subscribe for full access

  • Meditation listening with unique full-circle progress tracking bar

  • Celebration animation at meditation completion'

  • Inspiration cards with ability to scroll through or get a random card through magic

  • Set Meditation Manifesto, or personal reason for meditating

  • Set reminders of your intention and/or meditation time

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