Senior design & engineering for growth-stage companies.
WLCM — pronounced “Welcome” — is a veteran team of designers and engineers who design, build, and maintain the products leading-edge companies run on.
A long-standing team of engineers who know how to build.
25 specialists · same department heads since 2018
We've spent sixteen years building software together — the same department heads for the last eight. We take four new projects a year and stay for the lifetime of the product.
We’re AI-accelerated, but we're not vibe-coding. The tools keep changing, but the senior judgment behind every decision stays the same.
True partners for the lifetime of your product
The way we work doesn’t scale. We sweat every detail, every time, for every client — so the parts of the software you can’t see are as high-quality as the ones you can. When you work with WLCM, you get what you expect: us.
01
User Experience & Interface Design
UX is everything. Simple, thoughtful interfaces users love — designed with intention, end to end.
02
Full Stack App Development
Mobile and web, front to back. Award-winning builds for D2C and enterprise software.
03
Ongoing Maintenance & Development
We stay for the lifetime of your product — evolving, maintaining, and improving as you grow.
04
User Testing & Market Research
Real users, real signal. Research that grounds every product decision in evidence.
A decorated portfolio,
built as if in-house
Same standups, same roadmap, same accountability for what ships. The difference is that we have done it before, and we've done it together, and we love this game. We were made for this.
All case studies →
Goomi Group
Corporate wellness programs built, booked, and measured in a few clicks — admin, instructor, and member apps.
Read case study →
Brella
By-the-hour childcare bookings with dynamic pricing and live rosters, powering a venture-backed LA startup.
Read case study →
Pumpspotting
Full-spectrum breastfeeding support with expert chat and enterprise experiences. Named “Best in Class” by Apple.
Read case study →
Heavily Meditated
A meditation app with buttery transitions, gorgeous branding, and a custom CMS behind it.
Read case study →
Orgain
Healthcare ambassador network app integrating Wordpress, Magento, Salesforce, and Shopify workflows.
Read case study →See the full portfolio.
Brella, HeyMama, Milkmate, Legal Share Wizard, SoulPod, NAPA, and more.
Explore all work →Our work gets talked about
For our first 12 years, WLCM’s annual marketing budget was $0. We earned our place on “fastest growing” lists from Inc. and the San Francisco Business Times on word of mouth alone.
…by the people we care about most.
WLCM has been more than just a developer. They believe in our business, care about our success, and invest their heart and soul into our projects.
Melanie WolffCo-CEO, Brella · client since 2018
My vision was in excellent hands, and the finished product far exceeded my expectations. I cannot say enough about WLCM.
Amy VanHarenStartup founder · client since 2015
Her general intelligence, emotional intelligence, and curiosity makes Lindsey one of the best people I’ve ever worked with on a creative project.
Elias BizannesStartup founder
You’ve gone beyond just executing the work. You’ve helped me make informed choices and find improvements on the platform that benefit our members.
Simon DabkowskiHead of Product · unsolicited note to the team
The team’s performance and attention to detail has been fantastic. It does feel like a true partnership working towards great outcomes.
Anthony ShaleeshFounder, Legal Share Wizard · client since 2018
Amazing work, as ALWAYS — keeping everything on track, communicating so well, and delivering perfectly on time.
Ingrid BlakeHead of Product · unsolicited note to the team
Recent articles
We write for Forbes, Inc., and Fast Company on technology, AI, and building things right.
My AI Bill Just Went Way Up
The subsidies that make AI feel cheap could hollow out our teams and expertise before the real bill arrives.
Read on Fast Company →
Forget UFOs: You Might Be Talking to an Alien Already
Maybe we didn’t create life in the biological sense — but maybe we created something stranger: an alien form of intelligence.
Read on Forbes →
Is Everyone an Introvert Now?
Read on Inc. →
The Productivity Question AI Forces Us to Ask
Build with AI without losing the plot.
Read on Fast Company →
A Billion-Dollar Paradox: Why Are Men Building the Apps for an Industry Led by Women?
The state of meditation platforms reveals something much larger about who gets funded — and who profits.
Read on Forbes →
Your Job Isn’t Disappearing — It’s Shapeshifting
The question is whether you’ll shapeshift with it. Panic doesn’t have a strategy.
Read on Fast Company →
Why It Matters Who Builds AI
Read on Inc. →
I Build AI for a Living — I’m Not Sure We’re Ready for What It’s Becoming
AGI is probably already here. Engaging with it is still a choice. How long does that last?
Read on Forbes →
Our Best Ideas Never Come From AI
Read on Inc. →
Got AI FOMO? 3 AI Categories to Implement
The gap that exists today isn’t technical — it’s imaginative.
Read on Forbes →
Don’t Be an LLM-ing
Read on Inc. →
AI Romance Is Not a Bug
It’s Big Tech’s most dangerous feature.
Read on Fast Company →Tell us about your project.
The spirit of the word “welcome” embodies everything good software is. With its simplicity, it helps you do what you do more easily. With its beauty, it makes you feel like you’re someplace special. And with its voice, it lets you know you belong.