Who Farted?!
An interactive storybook app to make toddlers giggle and raise money for causes that support and protect kids. Brought to life with the narration of an Emmy Award-winning cast of comedians and actors, including Mandy Patinkin, Rebecca Gayheart and Dan Bucatinsky, these rhyming stories aim to transport and thoroughly entertain.
- Story writing and illustration
- UX/UI design
- Mobile development
- Project management
- Quality assurance
Great products don’t happen by chance.
A WLCM Joy Labs project, Who Farted?! was conceived in the wake of the Russian invasion of Ukraine to bring a bit of levity to a dark time for our team and our toddlers. The app seeks to engage, amuse, and raise money for children in need.
We wrote and designed these stories in-house, and implemented all the ambient sounds, buttons, and extras that keep kids curious and invite them to keep exploring. 100% of Who Farted?! profits are headed to charities that benefit kids.
With stories read by Emmy Award-winning actors and comedians, Who Farted?! offers engaging stories with the laugh-out-loud results we were hoping for — and 100% 5-star reviews.
The story
Who Farted?! is a WLCM Joy Labs project built by us, an American-Ukrainian team that loves children, embraces potty humor, and wanted to build something light in a year that wasn’t. In the year before Russia’s invasion, we had four babies! Three of those babies became refugees in 2022, and with those tiny ones in tow, we built this app to make them laugh.
We launched Who Farted?! on Feb 24, 2023, the one-year anniversary of Russia’s invasion, in order to — by virtue of triggering the giggles of toddlers worldwide — provide audible proof on that day that goodness exists, and through our collective donations, create more of it on their behalf. Here’s to lightness, levity, and raising some money for kids!
Unlocking worlds with a toots key
To unlock all worlds, you need a magical toots key! To get your very own, choose what you’d like to contribute to the following causes: Ohmatdyt, the largest children’s hospital in Ukraine, to support their care for Ukrainian children impacted by the war; the Natural Resources Defense Council, to support their work to preserve environmental health and habitability for all of our children; and Everytown, to support their advocacy for gun safety in American communities.
