Resources for app creators.

The Newsletter

Where we discuss best practices and trends in app development and design, and where we “build in public” to share triumphs and failures from our internal projects in real time.

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How to Get Software Built

You want to build an app, but you’re not a tech person — yet.

1. Why you should build an app, even if — maybe especially if — you’re not “in tech”
2. The software development lifecycle and the professionals involved, so you know what to expect and request from your team
3. Tactical examples to determine your app development budget — and how to help ensure you won’t go over
4. Detailed guidelines for vetting potential app design and development partners

Plus a list of acronyms and lingo so you can navigate conversations with confidence. CTA? SDK? API? No problem.

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Your Guide to AI

How it works, how it learns, and how to think about AI in pursuing your own goals.

1. How AI works and the anatomy of an LLM
2. How AI learns, with a walkthrough of some of the technologies involved in machine learning
3. How and why to think about adding intelligence to the software you’re building right now

Download the guide→