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case study

MilkMate.

MilkMate provides out-of-the-box workplace lactation rooms that increase ease and efficiency for working moms. In addition to creating a comfortable lactation space, MilkMate kiosks provide a built-in, high-performing breast pump and pre-assembled, recyclable single-use pump parts. As a result, moms don’t need to haul a pump or assemble or clean pump parts (hallelujah!).

Workplace lactation iOS Android Admin dashboard QR inventory
what we accomplished together
  • UX/UI design
  • Web and mobile development
  • Project management
  • Quality assurance
MilkMate kiosk and mobile app
from vision to reality

Great products don’t happen by chance.

Challenge

Create a simple system for tracking kit usage at MilkMate kiosks across the country, with an admin panel for managing and tracking locations and inventory.

Solution

An easy scan of a QR code registers kit usage. A web-based admin system gives full visibility into inventory and calculates and displays system KPIs.

Results

The on-time, on-budget launch of an app moms love using and a dashboard that gives MilkMate all the information they need to run and grow their business.

design

The goal of the MilkMate mobile app is to track pump part (kit) inventory at kiosks, and the goal of the admin system is to facilitate the management of that inventory. We workshopped a number of angles for tracking the kits and landed on a QR code that moms scan to track kits upon use.

We designed a companion mobile app that is as simple as possible with little to no navigation. To that we added a few layers of creative messaging, illustrations and animations that have a fun personality and add a dimension of delight to a process that can be painful at worst, inconvenient at best.

MilkMate provides out-of-the-box workplace lactation rooms that increase ease and efficiency for working moms. In addition to creating a comfortable lactation space, MilkMate kiosks provide a built-in, high-performing breast pump and pre-assembled, recyclable single-use pump parts. As a result, moms don’t need to haul a pump or assemble or clean pump parts (hallelujah!).

As someone who pumped every 2–3 hours for 30–45 minutes every day of my working life for 3 years, I understood immediately the value of MilkMate’s solution. I was intimately familiar with the many minor and major inconveniences of hauling and cleaning a pump and pump parts and safely storing expressed milk — in addition to actually pumping, keeping my milk supply high, and managing working life with a newborn.

MilkMate needed software to track and manage their parts inventory at all of their kiosks in order to be sure that no mom would show up to an empty cabinet. This was a challenge I was eager to help them meet, and over the next year, we had fun designing, building and ultimately launching their apps.

MilkMate design system — Montserrat type, coral palette, illustrated icons
brand system
Onboarding — everything you need to pump
01 · onboarding
Onboarding tour — account creation, kiosk tips, shield size
01 · tour and sign-up
Log a pump — scan, choose shield size, daily drop
02 · log a pump
Weekly usage — plan next week’s kits and shield size
03 · weekly usage

The admin panel gives the MilkMate team the ability to bring new kiosks online and off and generates unique QR codes.

Stations management — active kiosks, station details and summary
01 · stations management
Data room — metrics, usage logs and filters
02 · data room
project roadmap
Design
Surveys & user feedback
Competitive analysis
Wireframing
Information architecture
User testing
User interface
Development
Technical planning
Frontend development
API integration
CMS setup
QA & bug fixing
Deployment & handoff
Ongoing maintenance
Performance monitoring
Security updates
Support & bug fixes
Regular backups
Feature iterations