Trust, transparency, true partnership.
We’re fueled by the enjoyment we take in our relationships with our clients and in the process of making.
A long-standing, tight-knit team of senior software strategists, designers, and engineers who love building things together.
Over the past sixteen years, our work has spanned many industries — clients ranging from major state health systems to international bestselling authors, from Silicon Valley startups to nonprofits. No matter the industry or audience, we thrive on bringing great ideas to life through gorgeous, high-performing software.
Our apps have won national product awards, been named “Best in Class” by the App Store, and sat in the top ten — out of hundreds of thousands in their category — for years. They’ve earned feature placement by iTunes and on Apple TV’s Planet of the Apps, and been named a “World-Changing Idea” by Fast Company more than once. Our apps have been praised on the pages of Oprah Magazine, the New York Times, and Vogue. And, hopefully, they’ve made the world a little better.
We sweat every detail, every time, for every client. Since we can’t do that at scale, we don’t.
We only take a handful of projects each year so we can ensure each client gets the service, experience, and results they deserve. We measure our success by how proud of the work we are, by how wowed our clients are by it, and by the fun we had creating it with them.
We are our clients’ partners for life. By guaranteeing code quality, the apps we create are able to evolve, pivot, and scale fluidly — saving our clients time and money long-term. We think our software all the way through, bringing right-brained creativity and left-brained systems thinking to deliver compelling products on time, on budget, and at the highest quality.
Ideas are everything — and also potentially nothing.
Without the best care and attention, our best ideas can’t make the impact we hope they will. In bringing them to life, nothing matters more than working with a qualified team you trust.
Like a lot of people (maybe like you), I didn’t start out in tech. I was originally an environmental engineer by trade, and I’d been living in South Africa when Blackberries broke into the mainstream. I returned to what felt like the future. Everyone had computers in their pocket with apps that they could use to better their lives, or just have fun. I was hooked by the potential — and still am.
Soon, I had my own idea for an app. I raised money, won a grant, and hired a development firm from NYC to bring my idea to life. Nine months and tens of thousands of dollars later I had to call it. They hadn’t delivered, and they never would.
I apprenticed with a UX designer at MIT and found I had a natural instinct for product design and software architecture. I hired a new team and eventually, I published the app. It was a year late, and I felt at that point a bit battered and bruised by the process. I thought I’d walk away from software.
But these were early days in the App Store, and in spite of my misgivings, I got some decent press around this app, a strong ranking in the store, and then a bevy of calls from people who wanted to know how to do what I did. It was like watching good people wade into a pond that you know is full of alligators.
I helped them navigate it. And over the next decade-plus, that work became the agency that is the trustworthy partner I should have had. I built WLCM for them. And you.
welcome
See you out there.
Lindsey is a UX evangelist who loves to talk product-led growth — onboarding and paywall strategies, interface design, user research, and information architecture writ large. There’s little she prefers to talk about more than our AI-enabled future.
She’s passionate about sharing what she’s learned about leadership and entrepreneurship, and helping founders navigate tech when they’re new to it.
Tell us about your project.
The spirit of the word “welcome” embodies everything good software is. With its simplicity, it helps you do what you do more easily. With its beauty, it makes you feel like you’re someplace special. And with its voice, it lets you know you belong.