An app for healthcare providers who recommend Orgain products to patients and clients — to easily order samples for their clients and practice, and to access all of the other informative content Orgain creates to support these providers in their work.
Orgain Healthcare needed a way to allow their ambassadors to order samples for their clients and practices, as well as access Orgain’s wealth of health content. We were challenged to enable this access without creating friction.
Orgain’s mobile app puts a wealth of content at the Ambassadors’ fingertips. On the backend, it integrates all of Orgain’s existing systems to streamline Ambassador applications and sync content and processes across all channels.
We saw this project through from concept to prototype to release. With the app, Ambassadors appreciate better support through more engaging experiences and ease of ordering, while Orgain itself is positioned to evolve the app with minimal overhead.
Keith and Brian came to us with a desire to bring their web experience for Orgain Healthcare Ambassadors to mobile. They wanted to create a secure and easy way for Ambassadors — healthcare providers who recommend Orgain products to patients and clients — to easily order samples for their clients and practice, and to access all of the other informative content Orgain creates to support these providers in their work.
Orgain products are helpful for anyone looking for an easy and delicious way to get high-quality nutrition and protein into their diets, but they’re also an important assist for people in their most vulnerable health moments, including cancer patients and others who are working to re-build crucial vitality and strength. Orgain supports these individuals not only by creating high-quality products, but also through the many resources they create for patient providers to increase their nutrition knowledge and quality of care. Making these products and resources more easily accessible to Orgain Ambassadors was a meaningful goal we could get behind.
The app is built for Ambassadors, but it also makes publicly available a number of valuable features, including access to streaming continuing education webinars, accessible both live and on-demand; resources including their science-based briefs, recipes written by health professionals, and document downloads like their Sports Dietitian Reference one-pager and Smoothie Cheat Sheet; a full, searchable library of their products with images, nutrition information, and highlights; and a store-finder.
The app allows users to log in as an Ambassador using facial recognition, as well as the ability to become an Ambassador. We integrated with Orgain’s existing CRM and email systems to make the application and approval process accessible on mobile. Technically, this was a front-end React Native project for deployment to iOS and Android devices.
In terms of the app’s backend system, we didn’t want to re-create anything that already existed for the sake of resource efficiency and long-term ease of maintenance on Orgain’s side. So rather than build a database and server environment and a custom admin system for content management, which is typical of our projects, we instead worked with their existing web development team to define and implement APIs that spoke to their website’s WordPress CMS, as well as their Magento, Salesforce, and Shopify workflows.
As a result, the mobile app speaks to, and seamlessly integrates with, all of their existing systems, so that it automatically updates and is aligned with whatever content or process work that they create or update elsewhere. I was excited to work with Orgain because I loved their story, and I knew they were a values-driven company as a result of their work with pumpspotting, another one of our clients.
With its simplicity, it helps you do what you do more easily. With its beauty, it makes you feel like you’re someplace special. And with its voice, it lets you know you belong.
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