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case study

Orgain Healthcare.

An app for healthcare providers who recommend Orgain products to patients and clients — to easily order samples for their clients and practice, and to access all of the other informative content Orgain creates to support these providers in their work.

Healthcare React Native iOS Android Systems integration
what we accomplished together
  • UX/UI design
  • Mobile development
  • API integration
  • Project management
  • Quality assurance
Orgain Healthcare — billboard and mobile app screens
from vision to reality

Great products don’t happen by chance.

Challenge

Orgain Healthcare needed a way to allow their ambassadors to order samples for their clients and practices, as well as access Orgain’s wealth of health content. We were challenged to enable this access without creating friction.

Solution

Orgain’s mobile app puts a wealth of content at the Ambassadors’ fingertips. On the backend, it integrates all of Orgain’s existing systems to streamline Ambassador applications and sync content and processes across all channels.

Results

We saw this project through from concept to prototype to release. With the app, Ambassadors appreciate better support through more engaging experiences and ease of ordering, while Orgain itself is positioned to evolve the app with minimal overhead.

design

Keith and Brian came to us with a desire to bring their web experience for Orgain Healthcare Ambassadors to mobile. They wanted to create a secure and easy way for Ambassadors — healthcare providers who recommend Orgain products to patients and clients — to easily order samples for their clients and practice, and to access all of the other informative content Orgain creates to support these providers in their work.

Orgain products are helpful for anyone looking for an easy and delicious way to get high-quality nutrition and protein into their diets, but they’re also an important assist for people in their most vulnerable health moments, including cancer patients and others who are working to re-build crucial vitality and strength. Orgain supports these individuals not only by creating high-quality products, but also through the many resources they create for patient providers to increase their nutrition knowledge and quality of care. Making these products and resources more easily accessible to Orgain Ambassadors was a meaningful goal we could get behind.

Built for Ambassadors, open to everyone

The app is built for Ambassadors, but it also makes publicly available a number of valuable features, including access to streaming continuing education webinars, accessible both live and on-demand; resources including their science-based briefs, recipes written by health professionals, and document downloads like their Sports Dietitian Reference one-pager and Smoothie Cheat Sheet; a full, searchable library of their products with images, nutrition information, and highlights; and a store-finder.

The app allows users to log in as an Ambassador using facial recognition, as well as the ability to become an Ambassador. We integrated with Orgain’s existing CRM and email systems to make the application and approval process accessible on mobile. Technically, this was a front-end React Native project for deployment to iOS and Android devices.

Onboarding — welcome, order free samples, samples, ambassador sign-in
01 · onboarding
Samples — request samples for my practice, sample request, send discount offer to my patient
02 · samples

Integrate, don’t re-create

In terms of the app’s backend system, we didn’t want to re-create anything that already existed for the sake of resource efficiency and long-term ease of maintenance on Orgain’s side. So rather than build a database and server environment and a custom admin system for content management, which is typical of our projects, we instead worked with their existing web development team to define and implement APIs that spoke to their website’s WordPress CMS, as well as their Magento, Salesforce, and Shopify workflows.

As a result, the mobile app speaks to, and seamlessly integrates with, all of their existing systems, so that it automatically updates and is aligned with whatever content or process work that they create or update elsewhere. I was excited to work with Orgain because I loved their story, and I knew they were a values-driven company as a result of their work with pumpspotting, another one of our clients.

Products — browse products, product detail
03 · products
Podcasts and webinars — The Good Clean Nutrition Podcast, on-demand webinar, upcoming live webinars
04 · podcasts and webinars
project roadmap
Design
Surveys & user feedback
Competitive analysis
Wireframing
Information architecture
User testing
User interface
Development
Technical planning
Frontend development
API integration
CMS setup
QA & bug fixing
Deployment & handoff
Ongoing maintenance
Performance monitoring
Security updates
Support & bug fixes
Regular backups
Feature iterations

The spirit of the word “welcome” embodies everything good software is.

With its simplicity, it helps you do what you do more easily. With its beauty, it makes you feel like you’re someplace special. And with its voice, it lets you know you belong.

Inc. Best in Business Inc. 5000 2021 Fillmore Street, Suite 1047, San Francisco, CA 94115