Code quality is the unsung hero of a functional, scalable, cost-efficient app. Can AI help produce higher-quality code? Like almost everything AI, the answer is Yes*.

After Russia invaded Ukraine on February 24, 2022, Lindsey Witmer Collins knew she had to act fast: All but two of her employees lived in the country, the majority working from an office in the western city of Lviv. A few weeks later, many of WLCM's employees got to work again, relishing a sense of normalcy, she told Inc. in March 2022. But it wasn't business as usual, in any sense. Here, she shares what happened in the months that followed.

3rd annual list recognizes 241 private companies putting purpose ahead of profit. WLCM has been named to the Inc. 2022 Best in Business list in the Software Development category. Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society

WLCM was named #50 on the Fast 100, the SF Business Times' list of the fastest growing private companies in SF. The timing of these awards (this and Inc.'s equivalent list, to which we were named in March of this year) is interesting for us, because it's happening as virtually our entire team becomes refugees.

WLCM is more than a dev shop. We're long-term creative, strategic, and technical product partners. We provided software strategy, experience design, and development to venture-backed startups and established companies that need the highest-quality execution and true partnership. Today, we got word that we are one of the most reviewed global application management firms on The Manifest.

Brella is reimagining childcare in every dimension: from its gorgeous physical spaces to its fully-flexible booking process. Meeting the needs of modern parents in a way no other childcare centers are and innovating in a crucial industry that hasn’t been reconsidered virtually since its inception, this recognition is well-deserved.

Amy and pumpspotting were featured in Google’s #WeArePlay campaign, a book and website that features the stories and founders behind best-in-class mobile apps on the Google Play platform.

For more than 10 years, the San Francisco-headquartered app development company WLCM (pronounced "Welcome") has grown at a rapid clip by providing end-to-end development and design for startups. Then, business came to a sudden halt. On February 24, Russian forces invaded Ukraine, which put all but two of WLCM's 24 employees in peril.

I have been sending a series of emails to those who supported the campaign, to tell them what they’ve made possible. Because some people miss these updates, and also because each story of generosity is proof that we can make a difference in a world that feels largely outside of our control, I am sharing them here, too. This page will be updated ongoing.

Inc. Magazine today revealed that, with a growth rate of 259%, WLCM App Studio is No. 55 on its third annual Inc. 5000 Regionals: Pacific list. This regional list represents a unique look at the most successful private companies within the Pacific region.

A thought I've been having lately is that you can make the most nutritious, delicious soup, but add one drop of poison, and everything is ruined. It can take a million hours to build something and two seconds to demolish it. And each of us can do every good thing we can for Ukrainians from here, but it won’t stop the killing. This is deeply unsettling to me.

On Feb 24th, after a sleepless night following Russia’s invasion into Ukraine, I shakily and quickly created a campaign to raise funds to support this team. Below is the content of that campaign and the updates I posted there.

WLCM is a team of parents — in fact, four of us had babies in the past year — so we know well the challenge of finding high-quality, flexible and reliable child care. Mission-alignment and the ease of working with the Brella team make this long-term partnership a joy for everyone.

Last month, the WLCM team was all together in Lviv, Ukraine. Among other activities, we went to the Craft Beer and Vinyl Festival. I tried not to think too much about how much my dad would have loved that festival, and apparently my team could read my mind, because Lilia and Sergey presented me with a beer there I knew...

At WLCM we are committed to creating work we’re proud of, every time, and that means making discerning choices about the projects we choose to take on. When it came to working with Lacy Young for her Shift Meditations app for iPhone and Android, it was a resounding and easy yes.

It’s a downright pleasure to work with Keith Hine and Brian Meares at Orgain Healthcare. Keith and Brian came to us with a desire to bring their web experience for Orgain Healthcare Ambassadors to mobile. They wanted to create a secure and easy way for Ambassadors to easily order samples and to access all of the other informative content Orgain creates to support these providers in their work.

I am often asked for a “rough estimate” of how much apps will cost to build. Here are some basic categories that can help you plan and understand what level of investment your project will require.

I hope the following four categories will help you determine the size of your project, the estimated cost, and the level of professionals you may want to hire to assist you.

Designing apps is about more than functionality. It’s about capturing the spirit and aesthetics of a company as well.

Find out how we took inspiration from Brella’s modern space to create an app that is truly in harmony with the Brella experience.

Alisa Vitti is helping women change the way they look at their periods through empowering them to better know and nurture their bodies.

Read more about the New York Times profile that highlights Alisa’s work and the way both Flo Living and the MyFlo app are helping woman reclaim their health and their hormones.

I’ve got three for you.

The Age of Instagram Face is an article I’ve thought about a lot. Beyond covering the facial manipulation we’re increasingly seeing online, the writer also reflects more generally on social media and specifically Instagram — founded at the beginning of the decade we’re now closing — as powerful engines of sameness, making “hundreds of millions of people learn to ‘see and feel and want the same things.’” I’m looking at you, fiddle leaf fig.