Women’s Health Magazine Dubs MyFLO the Best of the Best


It’s always exciting when a project we’re passionate about gets recognized. This month, Women’s Health magazine, which reaches over 36 million readers each month, named MyFLO as one of the top period tracking apps in the FemTech awards, for both its function and innovation.

Back in 2015, after my first conversation with Alisa Vitti about her desire to build an app, I knew immediately what I wanted the main interface to look like: a calendar that flowed from month to month, scrolling vertically and uninterrupted through time. I wanted to build a calendar that felt usable and translatable to the 12-month calendars we’re used to, but that also reflected how our cycles actually work. Time keeps flowing, and our cycles don’t end on the 31st just because the calendar does. There would be no break, no extra left-right scroll.

I didn’t realize then how much complexity I was creating for my developers, but this apparently hadn’t been done at the time, not in the way I’d envisioned it. As one of my developers said to me recently, “This is a very exotic design for mobile.” ;)

It was a worthwhile challenge, and still is, especially as we build the second generation of the app with even more tracking functionality, new scheduling functionality, and complete agility to change and adjust your cycle at any time — the calendar has to manage significant amounts of dynamic data, and fast.

Our first version of MyFLO was built nearly five years ago with Titanium, a cross-platform coding system that we chose because it would be faster and would fit within the given constraints. Ultimately, however, it’s proven insufficient for the level of usage the app gets and the ambitious places we’d like to take it, and it’s exciting for us to re-envision everything, from the backend architecture to the front-end experience, as we re-build it natively.

We love seeing our partner companies and their founders getting recognized, and we are proud to be a part of MyFLO - a truly unique app that we think women need.