Fayr Welcomes Gwyneth Paltrow as Lead Advisor
The Fayr co-parenting app celebrated an impressive win this week appearing on the reality television show Planet of the Apps. Produced by Apple Music, the show pairs app developers with four business-savvy celebrity judges — Gwyneth Paltrow, Will.I.Am, Gary Vaynerchuk, and Jessica Alba — who ultimately have the opportunity to partner with the app developers who pitch them.
While Fayr caught the attention of all four judges, founder Michael Daniels chose Gwyneth Paltrow to partner with. Paltrow is the founder of the successful lifestyle company Goop, an Academy Award winning actress and the separated mother of two kids who understands the importance of productive and peaceful co-parenting.
As part of her role as lead advisor, Gwyneth spent six intensive weeks working with Michael and the team at Fayr. Her guidance and insight helped them expand their offerings, get in front of influential venture capitalists, and broaden their mission.
In the end, Gwyneth Paltrow agreed to stay on as lead advisor for the app and is committed to helping Fayr with their mission of allowing users to experience co-parenting in a totally new way: simply, transparently, and fairly.