We began working with pumpspotting in 2016, when Amy came to us with her idea to help breastfeeding moms find, search and share the best places to nurse and pump, with connection at the heart of the product and a mission to help breastfeeding women feel less isolated and more supported.
We worked with our design partner, Joana Galvao, to create pumpspotting’s unforgettable logo, which we consider the perfect combination of heart and boob.
Amy and I were fast friends, and our creative partnership on pumpspotting has continued and grown into other avenues over the years. We were cast on Apple TV’s Planet of the Apps and pitched to Gwyneth Paltrow, Gary Vaynerchuk, Jessica Alba and Will.I.Am. After the show, we used the app as a jumping-off point for an on-the-ground movement.
With the help of supporters on Kickstarter, we launched a cross-country tour in our 40-foot RV, The Breast Express, designing an in-person experience to extend the work of the app, and integrating them with each other. We competed in the MassChallenge startup competition in 2018, where we were recognized as a Top 26 startup and won the PepsiCo Business Services Prize.
“I felt that my vision was in excellent hands and the finished product far exceeded my expectations. I cannot say enough about both the quality of work and the quality of character you’ll find with Lindsey.
Lindsey is an exceptional app development partner, and I do mean partner; she goes above and beyond at every stage of the process, from ideation to design to development to launch. Lindsey treated my app as she would her own from day one. She gave me honest, open feedback during the building period that was instrumental in making key decisions for a seamless user experience.
She and her team worked tirelessly throughout the development process, and my app was so beautifully designed and well executed that our issues on launch day were practically zero. She guided me through the app world with ease and never failed to answer my questions as I learned. Lindsey was always very responsive, endlessly enthusiastic and supportive, and the loveliest person to work with on top of it. I felt that my vision was in excellent hands and the finished product far exceeded my expectations. I cannot say enough about both the quality of work and the quality of character you'll find with Lindsey.”
Amy VanHaren, pumpspotting