Shareable Software & Done-For-You Apps

A perfect choice for entrepreneurs looking to create a mobile tool to supplement and grow their business, minus the time and expense of designing and developing from scratch, and with a lifetime guarantee to boot.


Daily Message App 

A knowledge-sharing tool for subject-matter experts

This is the app that began the entire enterprise. Originally designed for my friends, and now expanded to the friends I hadn’t met yet, this app is perfect for subject matter experts who want to widen their circle of influence, establish themselves as an expert in their field, and turn passersby into quality leads. All the details.

Quiz App

The ultimate list-building tool for online entrepreneurs

Are you as healthy as you think you are?
Is that extra weight the fault of hormones?
Are you a money magnet or could your manifestation skills use a tune-up?

This app allows you to create a quiz that helps users answer a compelling question and then gives you a platform for delivering the daily know-how that will get them closer to where they want to be. 


Recipe App

A cooking and grocery-planning app for recipe authors

I designed this app with health and wellness entrepreneurs and recipe bloggers in mind, inspired by one consistent piece of feedback we got from the health-related daily message apps: “I wish there were more recipes.” Now your followers and clients can have as many healthy recipes as they can handle and create grocery lists with one tap. Browse the specs.


App Upgrades

These additional features were designed to make your recipe or daily message app more amazing. Pick and choose which features you’d like and we’ll add them to your code. The upgrade catalogue.

App Design

Your app’s graphic design is one of the most important determinants of its download rate. While great design is not within my skillset, I’m proud to pass this baton to two talented designers who I’ve loved working with over the past few years. App design by Kristen and Sandra.

Done-For-You App Content

Some of us are busy, and some of us just aren’t writer-types. This is a little shop where you can buy content others have written and publish it in your app as your own. Either use this content as-is or tweak it to suit your voice. Visit the content shop.


Dig a little deeper.



Custom Apps from the Ground Up

From experience design to development to app store optimization, we're a full service firm. With over 60 apps under our belt, we know what it takes to succeed, and we'll do everything we can to get you there.

Pencil and paper prototypes


You’ve got a great idea for an app. We'll start by laying out all the possibilities and then mapping out a strategy.

  • What functions are essential?
  • What should we optimize in your first release, and what should wait for subsequent builds?
  • How should we position your app in the app stores and how can we gauge it’s potential for success ahead of time?

We’ll collaborate to answer these questions and create a coherent strategy that will focus and direct your resources most efficiently and effectively. 

Prototyping & experience design

Once we have a solid strategy for the functions we'll build and in what order, we'll move on to experience design:

Your app graphic designer, Joana Galvao

Your app graphic designer, Joana Galvao

  • How will you deliver robust functionality while requiring the least user effort to fulfill it?
  • How can you get real user feedback, even before building your app, so that you’re fully confident in your final design?
  • How can you illustrate your app’s design and functionality so that your engineers understand it immediately and can build it quickly?

I'll create a series of click-through prototypes for your app that you can demonstrate and send to your friends, family and other potential users for feedback. Your app will “feel” real so that you can accurately experience your app – and optimize that experience – before a single line of code is written.

In the process, I'll delineate user flow, functionality and detailed technical specifications. While the design phase is highly iterative, the build phase can’t be; once coding begins, changes are costly. By fully engaging in this process, we will minimize or eliminate the need for them.

You have a great app idea, a solid strategy for what you’ll build and deploy and in what order, and detailed wireframes and technical specifications. You’re ready for design and development.

App graphic design and branding

Joana Galvao work with you to create beautiful and effective branding design and strategy for your app. After gathering some initial information from you, she'll create a series of mood boards and initial designs from which you'll work together to hone your app's look and feel. 

   Barbara Aleks Hecht,        .


Barbara Aleks Hecht,




Joana will deliver bright, clean, stunning graphic design for each of your app views that create and elevate the experience of your app.

Development, hosting & support

We develop in Titanium, a language that enables us to deploy your code for both iPhone and Android, if you desire. The team is led by Hani, a certified Titanium expert who speaks and delivers lectures on cross-platform app development internationally and whose attention to detail results in pixel-perfect code every time. 

I will walk you through the process of creating hosting accounts with iTunes and/or GooglePlay, creating your store listing, and going through the submission process.

App store optimization

Once your app is complete, our attention turns to app store marketing: 

  • What keywords will you use to position your app for maximum visibility and traffic?
  • What strategies will you employ to maintain and consistent improve your app’s visibility?
  • Once you’ve achieved high visibility, how will you optimize your listing to maximize conversion?
  • How will your strategy in the Apple App Store differ from GooglePlay?

The art and science of App Store Optimization, or ASO, provides a series of highly effective strategies for achieving both high visibility and conversion. I created an online course on ASO that you can take at any time, or you we can take care of it with done-for-you ASO.

Get Started


Already have an app?

Take my App Store Optimization course. Students increase their downloads by 20% on average.